Plantes Rares

Plantes Rares
Brand identity

Plantes Rares is an online retail shop founded by franco-vietnamese Huyen Mui To. Huyen always had this excellent green thumb and a passion for unique, rare plants. As an entrepreneur, she decided to start curating a selection of rare exotic plants in her apartment – Plantes Rares was born. She started her business just like that! After a couple of years, she was eventually getting orders from all around Europe, and the feedbacks were great. That's when she felt the need for a visual identity that would help the business getting the professional look it deserved!