Event branding — 2019 edition
Window stickers for the 50 bars
The 50 cocktail menus & the PCW map
The PCW bar guide
Website design & online presence
The 'Perrier Cocktail Market' event
Paris Cocktail Week is the second unmissable Liquid Liquid event. A week for cocktails lovers in search of surprises, or for curious neophytes (like me) ready to get into a new world: the high-end cocktail scene.
The concept: a selection of the fifty finest cocktail bars get to create two author cocktails, including one spirit-free. Some 2019 stats: 12k+ cocktails sold, 60k+ visitors, a 21k+ Facebook community, 8 official side events (masterclasses, brand experiences…).
Projects I worked on for the 2019 edition: identity update, poster and main visuals, digital communication, website redesign, print production, event signage… It was a great task to accomplish within the small yet efficient team of Liquid Liquid.