L'Équipe

Snapchat stories

L'Équipe.
© L'Équipe

design process

1. the editorial team from L'Équipe picks and writes cool sports-related stories to be featured the next day

2. In the morning, we (the designers team) make up the visual story-telling & the story-boards

L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.

3. the motion designers animate the stories in the afternoon (much better than this)

L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
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L'Équipe Snapchat stories.
L'Équipe Snapchat stories.
L'Équipe Snapchat stories.

I HAD NEVER SNAPCHATTED BEFORE

L'Équipe.
© L'Équipe

L'Équipe
Snapchat stories

Since 2016, the sports media L’Équipe trusts parisian agency Upian with the creative execution of their Snapchat ‘discover’ daily edition. I was part of the first design team from the project birth.

It’s a production of about ten sports news-related animated snaps, every day. This ‘just-in-time’ work gets to cover the international sports news, and targets a young audience through new uses (then) brought by Snapchat. The production team, led by Thomas Deyries & Alexandre Brachet, is made up of graphic designers, motion designers and project managers. I was able to work remotely from Bogotá, then Buenos Aires, in constant comunication with Upian agency. A great teamwork!

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