Event signage • Palais de tokyo
Expanding the identity
cocktails spirits ‘innovation awards’ guide
Cocktails Spirits is a professional must-attend cocktails and spirits event created by Liquid Liquid agency. Over 12 years, CS has become the pre-eminent trade show in the world of spirits, with guaranteed presence of the best international bartenders. It took a new dimension when the event moved to Le Palais de Tokyo in 2018 —an inspiring location, hotspot of the parisian contemporary Art scene.
That year, Cocktails Spirits attracted in 2 days over 7,000 visitors, 60 brand exhibitors, hosted exciting talks from international acclaimed bartenders and awarded 12 ‘Innovation Spirits Awards’.
For the second year I was in charge of the visual identity of the annual event: update of the existing visual identity, online communication, website design, print design, event signage, etc. As a yearly event the challenge was to make it evolve smoothly and not to loose the rock’n’roll spirit. We introduced new elements such as typefaces, secondary colors and the use of photos by Philippe Levy –images created for the In Bartenders We Trust campaign, imagined by founders Éric Fossard & Thierry Daniel.