Visual identity
Tonton loves you
Identity for Oncle Héraclite, a French-style pizza restaurant located in Clermont-Ferrand, France. The identity reflects the unique approach of the owner: offering an unpretentious place to enjoy handmade pizzas made with fresh, locally-sourced ingredients from the Auvergne region.
The visual language is reminiscent of vintage pizza joints, with a touch of simplicity that allows the brand to endure over time.