Maintenant Festival

Maintenant Festival
Graphic design

I was asked to design the visual system that would live with the amazing artwork chosen by Maintenant Festival for the 2022 edition. Every year, Maintenant Festival invites new creative explorations in Rennes (France), and offers an adventure for curious audiences, from intimate encounters to monumental installations.

For this 2022 edition, Maintenant Festival called on artist Amandine Urruty, an incredibly talented french artist whose style could be described as pop surrealism. She draws high detailed characters, often in comical and horrific situations. The work is amazing. The challenge was to be able to display the info elements on top this complex piece, a sort of layered modular system that could be used throughout the whole festival communication: signage, official poster and online communication...