the process
Illustrator > Blender > After Effects
Art direction
the process
Illustrator > Blender > After Effects
New identity for Biches music festival.
In order to give a summer vibe to the visual ID, I came up with an inflated Biches logo that reminds of everything summer: life belts, bouncy castles, beach balls... I first created this custom type logo, then I imported it into Blender 3D software – which I'd never used before! After many trials & errors, I eventually came up with a good version I could tweak and colorize in After Effects.
From that key visual, I combined some colors and typography to develop and produce the whole visual communication for the festival.