Biches Festival

Biches festival
Art direction

For the 4th consecutive year, I designed a fresh new poster and ID for the Biches music festival. I worked on a bolder identity as the young venue had become stronger and needed some steady and recognizable visual marks. I came up playing around with a big logo and some raw shapes, trying to convey the simplicity and kindness of the family-run festival.

For the first time since the festival creation, we decided *not* to use any 'biche' (deer) figure as a muse. That way we could open a new horizons for future identity aesthetics.

Biches Festival is a family-owned music festival located in the middle of Normandy, France. Small yet mighty, Biches lineup represents french new-scene bands right before they get too pretentious :p